Social Media, Digital Marketing: Just what you need

Social Media, Digital Marketing: Just what you need So, you not sure what all these boggling terms mean but everyone around you is constantly talking about how Digital Marketing and Social Media helped take their businesses to better places. In our world things are constantly changing and it’s hard to keep up with what’s going on, so let’s catch up!

Twitter is the most recent buzz; it’s used by everyone, including celebs, companies and regular people. Twitter allows you to follow people and get followed, thus allowing you to “Tweet” about your company news, sales and basic information. Tweets are 160 characters long, so you don’t have to type out anything long.


One of the greatest things about Twitter is that it allows you to reach a larger audience and this helps with brand popularity amongst other things. Brand popularity means a greater Return of Investment for your company as more people know that you are out there. The best thing about Twitter and other Social Media sites is that it’s FREE.

A great idea, is to have competitions and give away goodies, people love anything that’s free. Digital competitions are very successful and play a great part in promoting who you are and what our products are about. I absolutely love Social Media sites becomes you can connect to anyone, anywhere at any time. It’s advertising at a click of a mouse. People can also get in touch with you if they have any queries about what you do; this right here creates moral and customer relations.

A key of any business is having a good relationship with your customers. Once your customers are happy your business is a step closer to being successful. To conclude this, Social Media and Digital Marketing are the newest form of marketing. It is very successful and really could help almost any company improve.

A special guest post from Razina Patel @ Trafficfundi.