Why Are Landing Pages Important?

Creating landing pages allows you to more effectively achieve your goal of converting a higher percentage of your visitors into leads. This is because landing pages make the process of receiving an offer much simpler for your visitors, since they don’t have to navigate your website to find the page they’re looking for.

Sending your visitors to landing pages also eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process.

Thus, directing your visitors to a landing page -- the exact page with the offer and the form they must complete to get it -- makes it more likely that they will complete your form and convert into leads. 20 landing page designs get analysed by the GURU's - Unbounce - http://unbounce.com/landing-page-examples/20-landing-page-designs-get-picked-apart-analyzed-for-conversion/