Tuesday, November 26, 2013

Google's Amazing Adwords TIPS (WTF)

Having run my digital agency for around 6 years now I've always wondered why I've never relied a little more on relationships with Google and participating a little more with the Google team to help grow my business.

So a while back we decided to join the Google partnership program.

NOW, I KNOW WHY!


  • We get spammed daily with pathetic partner emails and newsletter. Look at these AMAZING TOP 4 TIPS TO IMPROVING YOUR ADWORDS ACCOUNT.

  • We get Christmas vouchers to hand out as part of our rewards program to try and sign up new clients. I get the vouchers on the 25th November which expire on the 10th December. What is the point of that.
  • They send amazing vouchers to clients of R500 for Adwords, but you can't use them is you've already signed up for Adwords, so why are they sending them in the first place.

I don't know if this is just Google South Africa - but guys, for a multi billion dollar company, the service so far has been pretty dismal.

Wednesday, September 18, 2013

6 Solid Ways to Market Your Infographic

Ok, so while my research may not be as pretty as an infographic, I've nonetheless got some sound advice on the best ways to market them and get your information out there for everyone to see.

Following these 6 steps, your infographic will be going viral in no time. It may take some time and effort, but what good things don't.


An example of an infographic.
       

  • Firstly, you can’t market   something that doesn't look good. The data has to be solid, plentiful and informative. It has to be relevant to your target audience, pretty and useful.
  • Your infographic must have embedded code that lets others repost it. You have to let people know it’s ok to share your infographic if you want it to  spread.
  • Obviously you would like the infographic to go viral, and it seems like these are the recommended steps to do it: create an SEO optimized press release, a social media release (which is the press release optimized for social media), a social media sharing plan for your infographic, submit your infographic to directories and start reaching out to blogs and direct message popular twitter users (who have a connection to the subject of your infographic) to get them to share what you’ve made.
  • You can also use your site network (if you have one) and get them to share your infographic, in exchange for doing it in return in the future.
  • Add “Pin It” buttons to any imagery you use in your infographic post.
  • At the end of the post, have entertaining and tweetable facts to encourage user interaction (these might be more difficult to come up with but are an excellent way to get users to share your post). One of the better one's I've seen recently looks like this:

People are more likely to survive a plane crash than click a banner ad
tweet this ]
Who could possibly resist this?

Follow what you've just read, and watch your infographic spread like wildfire!







Wednesday, June 26, 2013

Video advertising momentum according to Double Click

Digital video has brought new energy to brands and publishers.

Here are some of the trends DoubleClick's advertising platforms. Double Click found which advertiser and publisher categories are growing video ad investments, why programmatic is an efficient channel to buy and sell video, and how viewer choice benefits everyone.

Below you can find some vital stats on how digital video ads have brought new energy to brands and media companies in the infographic below.


Thanks to http://www.google.com/think/infographics/video-advertising-momentum-infographic.html

Monday, June 24, 2013

When to submit Google reconsideration requests

Google Reconsideration Request
Thank to a post from Barry Schwartz on http://searchengineland.com/google-advice-on-when-to-submit-reconsideration-request-how-to-clean-your-link-profile-164263 - Google came out clean with when and how you should submit a re-inclusion or reconsideration request for your site through Google webmaster tools.




  • Fix your website first before you submit the request, asking for help before you submit, is going to get you into more poop, if you're unsure what's wrong, ask an SEO company to assist you
  • Use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to your site. It's quite difficult and a very tedious process, if you're unsure as to what you're doing, rather ask someone that know's what they're doing. Removing links that you think are bad, when they're not will drop your rankings even further once you recover
  • Remove bad links by disavowing them, nofollowing them and having them completely removed. This is easier said than done, however a good lawyers letter should the company who has your link refuse always works nicely
  • Make sure when you submit your re-inclusion request that you give a detailed explanation of what you changed and removed and why. If it was your SEO company that did some dodgy link building, tell Google you've changed SEO companies as well
  • Responses for reconsideration request can take a few days but may take much longer depending on the site and current workload. From my experience up to 4 weeks
  • Googlers review each reconsideration request manually, so don't think their UBER bots are that clever 
These are guidelines and a summary of the original posting by Google - http://googlewebmastercentral.blogspot.com/2013/06/backlinks-and-reconsideration-requests.html