Thursday, February 21, 2013

Link Building in a post Penguin era by Kevin Gibbons (snippets from SES London)

So I think the great way Kevin started this chat off was by defining the difference between Penguin and Panda updates from Google. I don't think that everyone quite has this one bedded down and defined just yet. To be honest it's pretty simple though;

Penguin penalizes links.
Panda penalizes content.

That's it!!!

I think the reason a lot of these discussion we're based around post penguin updates really comes down to;

People needing clarity on how to clear penalized sites.
How to actively engage your sites backlinks and effectively monitor or prevent this from happening again.
How to build links without raising any flags

So, what is a rubbish site that Google finds spammy?
Websites that have no links, no comments, no activity or shares! I also think sites on dodgy tld's I.e. .info sites

How does Google identify crappy link building?
Your site has over optimized anchor text
Your sites link profile consists of social links, directories, article submission sites and blog comments
You have a totally one sided link profile I.e. great links from great sites with nothing else
You push links heavily and then stop and do nothing for months

With Author Rank becoming more and more prevalent and relevancy playing a huge part in everything were doing these days it is essential to start using Google plus.
You must have a plus page
You must link your plus page to your blog
Dont believe me, straight out of Eric schmidt's mouth, look it up.

Become a recommended author!!! That's the goal.

TIPS FOR SEO companies;
Use Rss subscribers
Watch your Bounce rates
Monitor Average number of links per post
Monitor Average number of social shares
Ask yourself, What would Matt cuts do?

What can I do to keep track of BACKLINKS

Download BACKLINKS from majestic SEO.
Track % of anchor text distribution.
Analyze links vs. referring traffic.
Find out what number 1 competitor is doing and what his link profile looks like.
DON'T CHANGE ANCHOR TEXT - rather remove link.
Focus on audience and topical relevancy to build a natural link profile.
If content is not generating links its not natural is it?
Don't publish rubbish.
Remove links with no value to users.
Replicate link models of top sites.

However, the most important Thing to remember with seo and link building moving forward for 2013 is:

Create scalable content marketing strategy and focus on audience, social thinking!!!!


"The MAGE" said...

I do believe that the penalizing of links or content is to stop the practise of bad links and poor copied content more than anything else. There is nothing better than the genuine stuff!

John Shot said...

gud post regarding link building in a post penguin. now we should take care of there things while doing link building. Anchor text should be used by variation.In SEO now over optimization should be avoided.

Professional website designers said...


These facts are awesome and very informative to all. After the Google Panda and Google Penguin Update link building has become more tough to everyone. Their total intention is to avoid all spamming activities. So i suggest all to avoid these techniques

Professional website designers

galen nikolaidis said...

What Mage said is correct. Punishing spamming of links or content is to stop the abuse of bad links and poor copied content more than anything else. No one is much wiser than Google. Thanks for sharing this informative post.Remove bad backlinks

clarence juliet said...

The core principles of trust, relevance, authority, and commitment all play a role in this link.seo sheffield