Internetix Conference - Jhb 2009

Jhb Internetix 2009 was by far the best launch TrafficFundi could have hoped for.

With a turnout of over 2000 people at this years Internetix conference hosted by Internet Solutions, it was a major success and one too keep an eye out for in the near future.

Some of the guest speakers included:

Tyer Reed - Founder of TinyImpact
Justin Spratt
Roy Blumenthall
Mark Gevisser


The hot topic of the year this year seemed to have focused around Social Media Marketing, using the likes of Twitter, Facebook and other social media tools to your advantage in the online space and VOIP.

It appears as though the aim of most technological companies is to move all communication, whether it be landlines or cellphones to VOIP. Cheaper, more cost effective communication networks.

The sponsors this year included:

Attix 5
Microsoft
NeoTel
Blackberry
Cisco
Dimension Data
Seacom

Apologies if I've left anyone out but I seemed to have misplaced my pamphlet!!

After a 12 hour session of selling Search engine optimisation and digital marketing to the masses, TrafficFundi retired to the all night pub & dinner with a great rounding off by the South African rock band "Watershed".

All in all a very successful day!

Hopefully the TrafficFundi TEAM did their part in getting our name out there.

Thanks to all of you - Randy Ronnie, Sexy Steve, Jumpin Justin, Aaard workin Adi, Crazy Chris, Toy toy Thuli and the SPANKERS - who've assisted in making TrafficFundi a reality.

WATCH THIS SPACE!

Below I've added some photo's of the TrafficFundi team @ Internetix.

How to go about "Tweeting"

In the social networking world, Twitter is the latest tool to voice your current activities and opinions. However, the benefits of using Twitter extend far beyond personal chit-chat or “tweeting” and can be a useful way to market your business, and to guarantee that your company has a say in the realm of micro-blogging.

Micro-blogging, to clarify, is yet way to communicate online on an immediate basis. For users of Facebook, status updates, or any answer to the question “what are you doing right now?” qualifies as micro-blogging. This social networking development means that valuable snippets of information, such as websites, events and news can be shared constantly to a global Twitter network.

If you have already taken the time out to set up a Twitter profile, chances are you already know the benefits of Twitter-networking. However, if you are struggling to find friends on Twitter, or interesting profiles to follow, here are some helpful hints from Mack Collier, who wrote an article entitled “So How do you Find People on Twitter?” for http://www.searchengineguide.com/.

According to Collier, finding friends on Twitter is as simple as searching for people by name, location or topic, for example “search marketing”, or any other topic that interests you. Collier also suggests using the Twitter Pack's wiki, which allows you to find companies with a presence on Twitter, or Tweetscan. Tweetscan also allows for users to search for any profiles of interest, and a means for others to reply to your Twitter profile.

Collier also suggests that finding people can also be a case of just following your friend’s friends, by keeping track of any conversations between them. Therefore, by being receptive to ongoing conversations in the Twitter-sphere you can enhance your social networking experience, and benefit from your profile's exposure in the micro-blogging sphere.

References:

Collier, M. (2008) “So How Do You Find People on Twitter?” Available at: searchengineguide.com [Accessed 25 March 2009]

PageRank Sculpting

Google has changed the way it uses the nofollow attribute. According to Matt Cutts, the new changes will affect the way people have previously used the nofollow attribute. So the question is, does nofollow have any benefit at all?



What is PageRank sculpting?


PageRank sculpting is the attempt to control the link power of one website page to another page of the same website. Pagerank flows from one page to another, with inbound links to the page adding to PR and outbound links 'leaking' it. By structuring the links on your pages, you can have influence on how the PR is spread on your site. This is called PageRank Sculpting.


Many people believed that by using nofollow attributes within internal links on your site, you could push more page rank to a single page and not pass page rank to the other page.

Well, for those of you who were using it, I suggest it's time to change your SEO strategies.
For more information please read Matt Cutts article on changes according to Google:
http://www.mattcutts.com/blog/pagerank-sculpting/