Saturday, June 30, 2012

Choosing the right keywords for your online campaign

When it comes to advertising on Google, choosing the right keywords is one of the most important parts of your online strategy. Whether you are investing in SEO to rank naturally, or using Google Adwords, it is crucial that you target keywords that are going to generate the most business. There is no point getting to the top of Google for keywords that only deliver clicks, and no sales. Should you be No.1 for ‘budget accommodation’ or ‘cheap hotels’?

The key to a successful Google strategy is to find all the possible keywords that people may use to search for your products or services. Many online marketers just choose the golden keywords, such as ‘cheap hotels’, and stop there. While these may be the keywords that get the most traffic, they are also the most competitive and therefore the most expensive too. 

Instead of spending all money on the obvious keywords, spend some time researching all the different variations of words. This can identify some much cheaper and much more valuable opportunities. Often they will cost less and deliver a much better return on your investment. There are lots of tools available to help find these different search terms and although it can take a lot of time to find them, it’s well worth it in the long run.

If you need help with your keyword research, just drop us a line!

Article written by Aaron Kempen @

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