When it comes to advertising on Google,
choosing the right keywords is one of the most important parts of your online
strategy. Whether you are investing in SEO to rank naturally, or using Google
Adwords, it is crucial that you target keywords that are going to generate the
most business. There is no point getting to the top of Google for keywords that
only deliver clicks, and no sales. Should you be No.1 for ‘budget accommodation’
or ‘cheap hotels’?
The key to a successful Google strategy is
to find all the possible keywords that people may use to search for your
products or services. Many online marketers just choose the golden keywords,
such as ‘cheap hotels’, and stop there. While these may be the keywords that
get the most traffic, they are also the most competitive and therefore the most
expensive too.
Instead of spending all money on the
obvious keywords, spend some time researching all the different variations of
words. This can identify some much cheaper and much more valuable
opportunities. Often they will cost less and deliver a much better return on
your investment. There are lots of tools available to help find these different
search terms and although it can take a lot of time to find them, it’s well
worth it in the long run.
If you need help with your keyword
research, just drop us a line!
Article written by Aaron Kempen @ Trafficfundi.com
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